Most creative companies in the world are not creative when it comes to talk about themselves.

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“Our mission is to create and deliver the world’s most compelling commercial content across all mediums and screens. We achieve this through our obsessive focus on The Work, The Work, The Work…”

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“We are an independent, creatively driven advertising agency that creates strong and provocative relationships between good companies and their customers. We believe that it doesn't matter where…”

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“We love ideas. We believe in the power of communication. We fight for quality. We are more critical of ourselves than of others. We communicate at eye level. We act and consult independently. We remain dissatisfied…”

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“Good Innovation.”, the Dentsu Group's corporate philosophy, embodies a strong Groupwide determination to create new value and to guide the process of reform both within the Group and within society at large...”

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“Superior service to our clients depends on making the most of our people. Give them challenging opportunities, recognition for achievement, job enrichment and the maximum responsibility. Treat them as grown-ups…”

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“We believe that unity is more powerful than integration. We find that unity of purpose demands working with a diversity of partners. Anyone and any company who has the ideas, the innovation and the ability to make an impact is welcome at the table…”

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